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AD CAMPAIGN FROM THE COLLEGE OF NEW ROCHELLE GARNERS TOP AWARDS FROM LEADING
NEW ROCHELLE, NY, February 18, 2003 – The College of New Rochelle (CNR)
today announced that its institutional awareness image campaign, “CNR Wisdom
for Life,” has garnered two awards from the Council for Advancement and
Support of Education (CASE): a Gold Award in the “Video PSA’s and
Commercial Spots” category and a Silver Award in the “Print Advertising”
category in the CASE District II Accolades Awards program. This district
covers Delaware, the District of Columbia, Maryland, New Jersey, New York,
Ontario, Pennsylvania, Puerto Rico, the U.S. Virgin Islands and West Virginia.
“Our goal was to develop a unique, thought-provoking campaign that successfully
spotlights the value of a liberal arts education in the twenty-first century,”
said Dr. Stephen Sweeny, CNR President. “This campaign, through the
effective implementation by our agency, McCann-Erickson New York, succeeded
far beyond our wildest expectations.” McCann-Erickson also received
a Creative industry award for their work on this campaign.
Avoiding the common tactic most colleges and universities use, i.e., the
rewards of earning a college degree, CNR’s campaign used disarming print
and radio ads to creatively demonstrate how a liberal arts education enriches
life in unexpected ways. The ads portrayed everyday situations
with insight, seriousness or comic dimensions through juxtaposition with
actual course descriptions from the CNR catalog. The ads appeared
in NYC subways, news talk radio stations, and the MetroNorth and Long Island
Railroads throughout most of 2002.
With offices in over 130 countries and more than 70 years of global experience,
McCann-Erickson is the leader in multinational advertising, handling more
global accounts than any other ad agency. Its global resources, combined
with its local expertise, have made McCann-Erickson a Top 5 agency in almost
every market in which it operates and earned the agency "Global Agency
of the Year" honors for 1998, 1999 and 2000 from Adweek magazine.
The Council for Advancement and Support of Education is the largest international
association of education institutions, serving more than 3,200 universities,
colleges, schools and related organizations in 47 countries. CASE
is the leading resource for professional development, information and standards
in the fields of educational fund raising, communications and alumni relations.
The first Catholic college for women in New York State, The College
of New Rochelle was founded in 1904 by the Ursuline Order. Today, it comprises
the all-women School of Arts & Sciences, and three schools which admit
women and men: the School of New Resources (for adult learners), the School
of Nursing and the Graduate School. The main campus of the College
is located in lower Westchester County, 16 miles north of New York City.
The College maintains six other campus locations in New York City. Visit
the College’s website at www.cnr.edu