FOR IMMEDIATE RELEASE Contact: Barbara Eng (914) 654-5285

PROVOCATIVE AD CAMPAIGN FROM THE COLLEGE OF NEW ROCHELLE GARNERS TOP AWARDS FROM LEADING EDUCATIONAL ASSOCIATION

NEW ROCHELLE, NY, February 18, 2003 – The College of New Rochelle (CNR) today announced that its institutional awareness image campaign, “CNR Wisdom for Life,” has garnered two awards from the Council for Advancement and Support of Education (CASE):  a Gold Award in the “Video PSA’s and Commercial Spots” category and a Silver Award in the “Print Advertising” category in the CASE District II Accolades Awards program.  This district covers Delaware, the District of Columbia, Maryland, New Jersey, New York, Ontario, Pennsylvania, Puerto Rico, the U.S. Virgin Islands and West Virginia.

“Our goal was to develop a unique, thought-provoking campaign that successfully spotlights the value of a liberal arts education in the twenty-first century,” said Dr. Stephen Sweeny, CNR President.  “This campaign, through the effective implementation by our agency, McCann-Erickson New York, succeeded far beyond our wildest expectations.”  McCann-Erickson also received a Creative industry award for their work on this campaign.

Avoiding the common tactic most colleges and universities use, i.e., the rewards of earning a college degree, CNR’s campaign used disarming print and radio ads to creatively demonstrate how a liberal arts education enriches life in unexpected ways.   The ads portrayed everyday situations with insight, seriousness or comic dimensions through juxtaposition with actual course descriptions from the CNR catalog.  The ads appeared in NYC subways, news talk radio stations, and the MetroNorth and Long Island Railroads throughout most of 2002.

With offices in over 130 countries and more than 70 years of global experience, McCann-Erickson is the leader in multinational advertising, handling more global accounts than any other ad agency. Its global resources, combined with its local expertise, have made McCann-Erickson a Top 5 agency in almost every market in which it operates and earned the agency "Global Agency of the Year" honors for 1998, 1999 and 2000 from Adweek magazine. 

The Council for Advancement and Support of Education is the largest international association of education institutions, serving more than 3,200 universities, colleges, schools and related organizations in 47 countries.  CASE is the leading resource for professional development, information and standards in the fields of educational fund raising, communications and alumni relations.


The first Catholic college for women in New York State, The College of New Rochelle was founded in 1904 by the Ursuline Order. Today, it comprises the all-women School of Arts & Sciences, and three schools which admit women and men: the School of New Resources (for adult learners), the School of Nursing and the Graduate School.  The main campus of the College is located in lower Westchester County, 16 miles north of New York City.  The College maintains six other campus locations in New York City. Visit the College’s website at www.cnr.edu

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